Gocompare.com get’s its ass handed to it by the Big ‘G’

www.gocompare.com a large UK website that apparently compares the best deal for you recently got its ass handed to it by Google, by purchasing millions of links to rank its site high for keywords “car insurance” that millions search for. This is against Google’s TOS, and can get you banned completely. It is black hat SEO. The worst thing is that gocompare.com aren’t actually an impartial service as they are owned by a large car insurance company pfft! Good on Google for slapping these rogues. How to determine who comes first though must be a massive headache for the big “G”.

Take a look at gocompare’s traffic before and after Google slapped it! Wack!

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Insiders View reports it in detail here