Google is not using Bounce Rate to rank sites
By admin | Posted in Web 2.0 | No CommentsA bunch of site are saying that Google is using Bounce Rate (the analytical tool you get in Google analytics) to determine how your site ranks – this is false, and I will tell you why. Firstly because there is no key determining factor which would determine what a good bounce factor would be, nor could I or Google possibly think of one. Statistically if every site was tracked in this way a la Minority Report then Google could possibly analyse this data across categories and make some assumptions on how good a site is. But there are failings in this theory, first off, not every site has Google Analytics, and secondly what about new sites using it? Also how are sites able to determine what makes a user click off a site immediately? It might simply be dinner time, toilet time, end of work time, a whole number of variables could determine why users click and bounce off a site. In fact you could get 1000 people just to go to victim’s (a) site and bounce off it, thus reducing site rank or keyword rank or whatever else rank. If Google had such an amount of data at their disposal they could possibly determine a “quality index” and this would reduce spammy sites that just target keywords for the sake of a quick buck. Google is powerful but it isn’t alien technology…
