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Google puts the brakes on shady SEO by Kwik Fit - whom subsequently disappear from Google SERPs

Search Engine Specialists or SEO ‘gurus’ Search Latitude based in the glamorous North West of England were appointed search engine specialists for Kwik Fit motor insurance. Search Latitude are like all corporate whores who got into this game early. They hold information asymmetry with their corporate clients and so charge tons of cash for doing inane things like submitting links to directories or in this case purchasing links on blogs as pay per post tactics, Google particularly hates this, so recently slapped Kwik Fit off the 1st/2nd page of Google for the term “car insurance”. Now they rank nowhere, I got to page 5 and got bored of looking. They have been successful with PPC campaigns, but that is ‘two a penny’, you give me 50k, you will also do well in PPC. The fact is Latitude got them kicked off Google. The funny thing is they chose to extend their contract with them towards the end of last year. lol.

” Cheers Latitude you got us whacked by the Big G! “