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As shit as John Chow’s video was at trying to get it “viral” – a term markers use to describe the spreading of their product or service or offering of sorts which gets spread around virally similar how a flu virus would spread albeit at a very limited marketing spend. We can see how powerful this can be when done correctly. Of course lame marketing agencies try to jump on the bandwagon, as seen in some UK commercials like Sugar Puffs and Sa Cla pesto sauce, but when you get it “right” you can literally generate tons of word of mouth traffic, sales or whatever you wish. Past successes include the Burger King Chicken, but a more recent one, which sparked a ton of debate, was UFO HAITI. This video generated over 7 million views on YouTube.