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I searched again for Asda’s sneaky text link, but it seems it has expired / been removed by whichever corporate brown nosers they employed. But that doesn’t prevent a bunch of others still paying for invisible links, like Fish4.co.uk

<a target=“blank” href=“http://www.fish4.co.uk/iad/cars”>Used Cars</a>

As reported here Asda had a hidden link, but it seems someone has removed it, whoever they pay, either read this blog or found a similar remark on another site, as their link has vanished which pointed to their specific targetted word.