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It is simply because they want to be like him, no other reason, his blog has little in the way of ‘making you rich’, learn business, marketing or otherwise - you won’t become an Internet genius by reading his blog - nor will you learn business -there are some good posts, but the SINGLE attracting factor is that people visit his site because THEY WANT TO BE LIKE HIM.  This is why his site is compelling:

• He earns tons of cash from traffic
• He has a picture of a Pagini Zonda on the header with a fake number plate on