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In a competitive environment you often find webmasters, seo’s and the like trying every trick in the book. I’m not sure what software does this, but it has proven to be effective as the site is very close to the top. This search term shows how this person has been able to gain over 2000 links all free with a few clicks of a mouse. Click some of the search results pages, and see if you can find the easter egg You would think having this many spammy links would hurt a website? This isn’t manual, but it does work. I am suprised no insurance companies have tried this trick yet.

The site in question is currently sat in 5th.