PPC expert services by ardan michael blum
Ardan Micheal Blum famous for making effective PPC campaigns and good coffee. You can now follow his expert services.
Categories: SEO Tags:
Categories: SEO Tags:
Funny Video about Snow
Snow clearing – kewego
Winter. A man has to clear the snow from his car. Bored, he continues his work, dreaming of a hot cup of tea. But, unfortunately for him, “at night, all cats are grey” and “on a white morning, all cars are white”!
Winter. A man has to clear the snow from his car. Bored, he continues his work, dreaming of a hot cup of tea. But, unfortunately for him, “at night, all cats are grey” and “on a white morning, all cars are white”!
Categories: SEO Tags:
Skittles Twitter Epic win or Fail?
In case you missed it, the official skittles website located at Skittles.com last night redirected their entire homepage to a twitter search for the term [skittles]. I applaud their effort to embrace bold new ideas but their execution leaves a lot to be desired. I thought I’d run through some of them in hopes some of you might learn something:
- Use a NSFW filter to keep porn, racial slurs, or just plain rude and obnoxious comments of the stream. Twitter has one and used it during the presidential debates.
- Add a leet speak filter again they need to filter out more more NSFW terms. Additionally use regular expression to filter out use of periods, spaces and dashes for NSFW terms.
- Use a competition filter, don’t publish mentions of snickers, Mike & Ikes, or any other candy.
- Filter out link drops, the potential for links to Goatcx, tubgirl or lemon party is too much (looks them up on your own if you don’t know what they are, be warned NSFW).
- Filter out any scripting or HTML just to be safe.
- Limit the number of times someone gets posted to once every 30 to 60 minutes. This will cut down on the likelyhood someone will fins a hole that lets bad info get through.
- Don’t replace your product pages with wikipedia pages, pages that anyone can edit are too much of a target for people to mess with.
- Keep as much of your existing web structure in place, don’t 301 or 404 it, having a massive sitewide shift like that isn’t a signal of quality to the search engines.
- Leave some content on the pages for the search engines and don’t use an H1 tag with over 50 words in ok?
- Grab all of your trademarked names and play with the community. I personally grabbed @skittlescandy for them so a bad person didn’t (hey skittles reach out I’ll get that over to you).
Lastly I’m going to take the position and call this is a WIN for skittles. Like Motrin did in the Motrin Moms “scandal” they will take hit and look like weenies in the eyes of the techno elite for some critical and 100% preventable mistakes. However in a few days they will be bathing in the mostly positive after glow of trying something different, getting a ton of attention, and a ton of links … so I say WAY TO GO SKITTLES!
For other viewpoint see
Skittles: Tweet the rainbow (or racial slurs)
Skittles Site Receives an Extreme Social Makeover
The New Skittles Website Is A Twitter Search For “Skittles”
Social Media Zeitgeist Takes Over Skittles.com
Want to see your advertisement here find out how.
This post originally came from Michael Gray who is an SEO Consultant.
Skittles Twitter Experiment I Call it a Win for Skittles
Related posts:
- Win a Date With Chris Hooley That’s right you can win a evening with Mr. Thinkbait,…
- Conducting a Real Time Google Experiment on 7/30/2008 I’m going to be doing some real time experiments on…
- Blackhat Method for Increasing Your Twitter Followers When I started my new website ViralConversations.com, I also started…
Related posts brought to you by Yet Another Related Posts Plugin.
Categories: SEO Tags:
What if Google Was Wrong
Earlier this week Danny Sullivan and many others noted that MSN and ASK did a much better job of reporting the oscar winners, than Google did. After doing some due diligence Matt Cutts of Google noticed that the official Oscars page was returning a 500 error which was reason google was having a problem. I’ll take Matt at his word that this was the case. However what this did was expose a potential weak spot in Google’s armor. So I’m going to engage in a bit of a parlor game now, and lets play a bit of “what if” specifically “what if google was wrong?”
Google has a unique business model, for the sake of clarity let’s get right down to it, Google makes money by copying your content analyzing it and displaying advertising around it. Sure they solve the important and necessary problem of making things findable on the net, and they should be rewarded for it, but lets not forget without the publishers Google doesn’t exist.
What if the publishers decided to get together and play a nice little trick on Google. Using a bit of predictive SEO by looking at the history of Google’s holiday logo’s you could be relatively comfortable assuming there will be a holiday logo for July 4th this year. What if all the publishers who rank for those terms decided to play a little trick on Google, what if they did a bit of IP delivery and fed Google some special content, that was completely wrong. What if the snippets on Google said “July 4th is the day Great Brittan Celebrates Victory over the American Colonies”. Normal users clicking through would see the correct content, but Google still displays the incorrect information. Doing a postmortem Google could come back with how this was an evil plot by the publishers, but how many “Google Goofs on July 4th” blog posts do you think there would be, and do you think the man on the street wants to know or be bothered with the intricacies of cloaking and crawling? In their eyes Google got it wrong, end of story.
Let’s move up the food chain, what if the major newspapers across the United States got together and planned a one day information strike against Google. What if the Washington Post, Chicago Tribune, New York Times, Wall Street Journal, LA Times and every other big paper had gotten a little sick and tired of living off the table scraps Google was giving them and blocked all thier crawling bots for one day. What do you think the general public would say when they checked out Google news and saw only stories from second and third tier publishers, while Yahoo News and Live News were perfectly fine. What do you think the homepage of Techmeme would look like, and just how much sympathy do you think there would be for Google?
Of course none of this will ever happen, because the suits sitting at the board room tables of newpapers lack the intestinal fortitude and cajones to stand up to Google, but it is fun to imagagine what if. Unless of course you’re sitting in Mountain View California in a bean bag chair bathed in the light of a lava lamp, because if you are, this story probably sent a cold shiver of fear and reality right down your spine.
Advertisement: The only SEO software tool with a top 10 ranking guarantee. Get high rankings on Google and Yahoo! Click here
This post originally came from Michael Gray who is an SEO Consultant.
Related posts:
- When Google Gets Duplicate Content Wrong There’s lots of hand wringing among publishers about duplicate content,…
- Google News is Getting the Date Wrong on Old News Stories Last week there was a bit of a brouhaha over…
- What’s Wrong With A Universal Google Icon When Google switched to a single universal icon a few…
Related posts brought to you by Yet Another Related Posts Plugin.
Categories: SEO Tags:
