Internet Marketing Acronyms

The techtionary tech-tion-ary {taken from dictionary} is a compiled list of confusing IT, Internet Marketing, SEO, SEM terms or acronyms.

SKU Numbers

What are SKU numbers? When manufacturers make a product it will assign it a SKU or Stock Keeping Unit number. It is an identification number, and on the web if you know the SKU number you can search for stores that sell the product you want. It is unique for that model.

Bandwidth

Refers to amount of data that can be transfered through an interface at one time sometimes timed per second.

Overclocking

Art of increasing a graphics / Cpu / Memory modules performance. Increasingly becoming easier for the hobbiest to do this, whilst also become less popular in some respects as the void is being filled by manufacturers own overclocked components. Still nontheless possibilities are there to gain more grunt for you buck.

Channels

Refer to naming adspots you can use in Google adsense to track clicks – or television.

CPU

Central Processing Unit – the brain behind your computer which performs calculations. The processor is the main component of a PC.

Blackhat

Refers to manipulative practice, automation, spamming of search engines and others – although the terminology can be vague as automation purely improves business performance, it is seen to be unethical.

Whitehat

Ethical practice of search engine optimisation.

SEO

Stands for Search Engine Optimisation – ranking and understanding of how webpages rank in search engines such as Google, Yahoo and MSN et al

AJ

– Ask Jeeves

AOL – America Online

ASP – Application Service Provider

AV – AltaVista

B2B – Business to Business

B2C – Business to Consumer

CPA – Cost Per Action

CPC – Cost Per Click

CPS – Cost Per Sale

CTR – Click-Through Rate

DH – Direct Hit

FFA – Free-For-All Link List

HB – HotBot

IM – Instant Messaging

INK – Inktomi

LS – LookSmart

MSN – Microsoft Network

NL – Northert Light

NSI – Network Solutions

PFI – Pay For Inclusion

PFP – Pay For Performance

PPC – Pay Per Click

PPCSE – Pay Per Click Search Engine

PPL – Pay Per Lead

PPS – Pay Per Sale

PV – Page View

RON – Run Of Network

ROS – Run Of Site

SEO – Search Engine Optimization

SEP – Search Engine Positioning

UV – Unique Visitor

WWW – World Wide Web

Y! – Yahoo!